Futurum Advisory Analyst
Keith Kirkpatrick
VP & Research Director, Enterprise Software
Covers enterprise applications, digital workflows, and the intersection of AI with enterprise software strategies.
All Articles
5 articles
Adobe’s Creative Agent Expansion Raises the Bar for AI-Powered Creative Work
Agentic AI transforms creative workflows. Adobe’s expansion signals the shift toward AI orchestration across Firefly and Creative Cloud applications.
Keith Kirkpatrick · Jun 19, 2026 · 6 min
Slackbot’s MCP Client Aims to End App Fragmentation, But Can Slack Outmaneuver Microsoft Teams?
Slackbot’s MCP Client unifies 20+ enterprise apps into one conversational interface, challenging Microsoft Teams’ dominance in workplace.
Keith Kirkpatrick · Jun 19, 2026 · 5 min
Slackbot’s MCP Client Aims to End App Fragmentation, But Can Slack Outmaneuver Microsoft Teams?
Slackbot’s MCP Client unifies 20+ enterprise apps into one conversational interface, challenging Microsoft Teams’ dominance in workplace.
Keith Kirkpatrick · Jun 19, 2026 · 5 min
Oracle’s Outcome-Based Pricing Gambit: Rewriting the Rules of Cloud Economics
Oracle’s outcome-based pricing model challenges cloud consumption economics. Explore how AI-driven commercial models reshape enterprise software.
Keith Kirkpatrick · Jun 18, 2026 · 7 min
Can SAP’s AI-Fueled Utilities Push Overcome the Sector’s Change Management Drag?
SAP’s AI-Fueled Utilities strategy promises transformation, but legacy systems and change management challenges threaten widespread adoption.
Keith Kirkpatrick · Jun 10, 2026 · 4 min